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  1. Do not write your name anywhere.
  2. Please TICK on the appropriate box [….]. For every question, tick on only one box. Questionnaires which will not follow this criteria will be disqualified from taking part in the data analysis because of inconsistency.

QUESTIONS

  1. The factors that attract consumers to the Facebook.
  1. Are the consumers attracted to Facebook because of the need to get products/services? YES [….] NO [….]
  2. Are the consumers attracted to Facebook because of the need for customer care services? YES [….] NO [….]
  3. Are the consumers attracted to Facebook because of the need for inquiries such as product features and specifications? YES [….] NO [….]
  4. Are the consumers attracted to Facebook because of the need to share their experiences after consuming a product or services with others? YES [….] NO [….]
  5. Are the consumers attracted to Facebook because of the need to locate areas where they can get products or services? YES [….] NO [….]

What other factors attract consumers to the Facebook?

……………………………………………………………………………………………………………………………………………………………

    1. Do the consumers perceive the factors/ reasons identified above (any from the list) from Facebook as?

a. Sufficient YES [….] NO [….]

If YES, explain ……………………………………………………………………………

b. Reliable YES [….] NO [….]

If YES, explain ……………………………………………………………………………

d. Complete YES [….] NO [….]

If YES, explain ……………………………………………………………………………

What other perceptions do consumers have on the use of Facebook?

……………………………………………………………………………………………… ……………………………………………………………………………………………… ………………………………………………………………………………………………

  1. Why do consumers like business pages?
  1. Do consumers like business pages to show that they are following and would like to get future updates from them? YES [….] NO [….]
  2. Do consumers like business pages to become part of the customers who like their brand, products or services? YES [….] NO [….]
  3. Do consumers like business pages to show that they like what is posted on that particular page? YES [….] NO [….]
  4. Do consumers like business pages to get a chance of commenting or sharing their experiences after consuming a products or services of the concerned firm? YES [….] NO [….]

What other factors make consumers like business pages?

…………………………………………………………………………………………………………………………………………

    1. Does business pages differ from country to country? YES [….] NO [….]

If YES, Kindly explain your answer (short answer).

……………………………………………………………………………………………… ……………………………………………………………………………………………… …………….

III. What consumers expect business to act on their pages?

  1. Do customers expect business pages to be up to date and active? YES [….] NO [….]
  2. Do customers expect business pages to provide relevant information pertaining to the products and services offered such as features, specifications and promotions? YES [….] NO [….]
  3. Do customers expect business pages to facilitate in responding to the customer complaints and comments? YES [….] NO [….]
  4. Do customers expect business pages to present all the company’s brands, products and services? YES [….] NO [….]

IV. Does Facebook marketing activities affect consumers’ buying decision?

  1. Does Facebook marketing activities make the consumers rely on the prices of products indicated? YES [….] NO [….]
  2. Does Facebook marketing activities make the consumers rely on the features of the products described? YES [….] NO [….]
  3. Does Facebook marketing activities make the consumers rely on the quality of the products described? YES [….] NO [….]
  4. Does Facebook marketing activities make the consumers believe on the existence of the products described? YES [….] NO [….]
  1. Can consumers actually buy products/services based on Facebook marketing?

YES [….] NO [….]

If YES, kindly explain your answer …………………………………………………………………………………………

V. What are the perceptions of business owners about Facebook?

  1. Do the business owners perceives Facebook as reliable source of customer feedbacks? YES [….] NO [….]
  2. Do the business owners perceives Facebook as a relevant product promotion platform that can reach many people? YES [….] NO [….]
  3. Do the business owners perceives Facebook as a cheap and secure platform for handling customer queries and complaints? YES [….] NO [….]
  4. Do the business owners perceive consumers can buy products based on Facebook Marketing? YES [….] NO [….]

VI. What are their expectations from their business fan page?

  1. Does the business fan page facilitate in increasing the brand/product exposure to potential customers? YES [….] NO [….]
  2. Does the business fan page facilitate the gathering of more leads? YES [….] NO [….]
  3. Does the business fan page facilitate in lowering the marketing expenses? YES [….] NO [….]
  4. Does the business fan page help in reaching the target? YES [….] NO [….]
  5. Does the business fan page help in building brand loyalty? YES [….] NO [….]
  6. Does business fan page facilitate in increasing the web traffic? YES [….] NO [….]

VII. The significance of Facebook as a marketing tool.

  1. Does Facebook as a marketing tool establish a new outpost for business on the web? YES [….] NO [….]
  1. Does Facebook as a marketing tool drive traffic to a firm’s website? YES [….] NO [….]
  2. Does Facebook as a marketing tool improve a company’s SEO? YES [….] NO [….]
  3. Does Facebook as a marketing tool strengthen customer relations? YES [….] NO [….]
  4. Does Facebook as a marketing tool allow a business keep pace with competition? YES [….] NO [….]

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