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Literature Review on Marketing Strategy Writing

Ensure the Quality of your Literature Review on Marketing Strategy

Creating your own literature review is one of the most important parts of your research paper as this basically showcases the credible sources that maximize the value of your study. In order for you to construct an effective literature review on marketing strategy, you should maintain a cohesive and logical progression of ideas. The most crucial part in your literature review on marketing strategy is by effectively choosing the best sources that will allow you build up a great foundation of your research.

Marketing Strategy Literature Review: Establish the Value of your Research

In your literature review, you should employ the right key words as this enables you to lure in the attention of your target audience. You should also identify the best sources as to maximize the quality of your literature review of marketing. You should relate your study findings to those findings in your literature review; keep in mind that your lit review is the backbone of your research and thus the importance of its accuracy and excellence. Lastly, in writing your literature review on marketing strategy, you should rely solely on primary sources instead of using secondary sources.

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