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Literature Review on Advertising Effectiveness

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Writing a Winning Literature Review on Advertising Effectiveness

Your literature review is one of the most important parts of your research paper as this helps establishes the relevance of your paper. There are many things that you need to cover in your lit review especially that this will serve as the backbone in your research. Before writing your literature review on advertising effectiveness, you should be able to determine which sources are the best to establish the value of your research. It is also essential that you discover new and important variables which will pave way for better understanding on the impact of your research.

Advertising Effectiveness Review of Literature: How to Make it Work

To guarantee the quality of your literature review on advertising effectiveness, you should be able to offer a new perspective and approach. This way, your research will stand out from others in which will help you differentiate your study and open new doors for better research. A winning advertising effectiveness review of literature must rationalize the importance of the problem and how to solve this. Given that you will be choosing the right sources, you should relate both yours and other researcher’s ideas and theories to applications. Your literature review on advertising effectiveness must place your research in a historical context which will show the extent of your understanding with its progress.

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